Myers Jackman Luxury Spa

Start-up Website Design

tools

Figma, Wix Studio, User Interviews, Competitive Analysis

Solo Project

The Team

4 weeks

Timeline

This project focused on designing a website for a small business salon that would streamline appointment booking, and reflect the brand’s professionalism. As the sole UX designer, I owned the full design process—from research and strategy through visual design and site implementation in Wix Studio.

The goal was not just to create an attractive website, but to deliver a practical, user-centered solution that supported both customers and the business owner’s long-term growth needs.

The Client

Navigating Digital Terrain: Crafting a Tailored Website for Myers Jackman Spa

The challenge at hand was to create a distinct and captivating user experience for Myers Jackman Spa, amidst a competitive landscape within the beauty and wellness industry. With numerous existing establishments vying for attention, the primary objective was to set the salon apart and attract potential clients effectively.

Key Challenges:

1. User-Friendly Navigation: The site needed to allow clients to quickly access services and schedule appointments without unnecessary steps.

2. Brand Attraction and Retention: With the abundance of options available to potential clients, the challenge lay in not only attracting clients to the spa but also in captivating their interest to ensure repeat business. Crafting an experience that resonated with the target audience and fostered a sense of loyalty was paramount.

3. Technical Proficiency and Scalability: While developing the website, considerations were made to align the chosen platform with the client's technical proficiency. Additionally, the solution needed to accommodate the potential growth and evolution of the business, ensuring scalability and adaptability for future expansion.

The Problem

Crafting a Unique User Experience in a Saturated Market

In response to the challenges faced by Myers Jackman Spa, a meticulous approach was taken to devise tailored solutions aimed at enhancing the salon's online presence and client engagement. Through strategic research, platform selection, and development, a comprehensive framework was established to elevate the spa's digital footprint and deliver an unparalleled user experience.

Project Goals

Crafting a Tailored Online Experience for both Owner and Clients

Clearly communicate services & prices.
Create a simple booking experience for both web and mobile.

Client - Centered Experiences

Ensure business owner confidence to manage content independently.
Create a clean, professional visual identity.

Owner Empowerment

Design within the constraints of a small business budget and timeline.
Assessed hosting platforms to balance ease of use with long-term scalability for business growth.

Scalability Within Constraints

Stakeholder interviews and user research
Competitive analysis of local salons
Information architecture and user flows
Wireframing and prototyping
Visual and interaction design
Building and launching the site
Client walkthrough and post-launch support

My Role

As the solo UX designer, I was responsible for:

A stakeholder interview with the salon owner to understand goals, pain points, and daily workflows
Informal user interviews to learn how clients typically search for and book salon services
Competitive analysis of local nail salon websites

Research & Discovery

To understand both business and user needs, I conducted:

Key Insights

Confusing service menus caused hesitation and drop-offs in client bookings.

Clarity

Most users accessed the site on mobile and were looking for an expedient booking process.

Accessibility

Clients tied their trust and ideas of professionalism to the sites visual clarity.

Visibility

The owner needed a platform that allowed easy updates without extensive technical knowledge.

Simplicity

These insights directly informed the structure, layout, and platform choice.

Design Strategy

Based on research findings, I focused on:

Create a simplified navigation and information hierarchy
Prioritizing booking and service discovery
Reducing cognitive load through clean layouts
Designing reusable components for scalability
Ensuring accessibility through readable typography and sufficient contrast

Browsing services
Booking and appointment
Contacting the spa

Navigation was created to surface the most important actions quickly, especially for mobile users.

Information Architecture & User Flows

I created streamlined user flows for the site’s core actions:

Navigation Diagram for booking a service

Wireframes & Iteration

Low-fidelity wireframes were used to establish layout, hierarchy, and flow before moving into visual design. I iterated on these wireframes based on stakeholder feedback, ensuring clarity and alignment with business needs before advancing to high-fidelity designs.

Browsing Services

Created wireframes that reduced visual noise and directed focus to clearly structured service offerings.

Clear service cards combined imagery, pricing, duration, and calls to action, reducing decision fatigue and encouraging faster bookings.

High-quality imagery paired with concise descriptions builds trust and reinforces the luxury brand experience.

Booking and Appointments

Consistent “Book Now” placement across services creates a predictable interaction pattern that supports repeat user behavior.

Service duration and pricing are surfaced upfront, setting clear expectations and reducing booking friction.

Minimal visual clutter keeps focus on services and actions, improving usability for both first-time and returning users.

Contacting the Spa

Centralized contact options (form, phone, email, and location) allow users to choose their preferred method instantly, reducing effort and time to action.

Clear form hierarchy with minimal required fields streamlines message submission and lowers friction for both first-time and returning users.

Persistent contact details in the footer provide quick access from any page, minimizing navigation and supporting faster user decision-making.

Platform Choice: Why Wix Studio

Wix Studio was selected intentionally to support both UX and business goals:

Responsive controls for mobile-first design
Built-in booking functionality
CMS capabilities that allow the owner to update services and content easily
Reduced dependency on developers post-launch
Supported a smooth transition from Figma mockups to Wix Studio by maintaining consistent grid systems and layout fidelity.

This choice ensured the final product was not only user-friendly but sustainable for the business.

A responsive, mobile-friendly website
A clear and intuitive booking experience
Organized service listings with easy scanning
A polished visual design aligned with the salon’s brand
An editable platform that empowered the owner to manage updates independently

Final Design

The final solution delivered:

Improved clarity and ease of booking, especially on mobile
Positive feedback from the salon owner on usability and independence
Increased confidence in the salon’s online presence
A stronger alignment between brand identity and customer experience

Results & Impact

While formal analytics were not available at launch, outcomes included:

Key Takeaways

Reflection & Learnings

This project reinforced the importance of designing within real-world constraints. Working with a small business highlighted how UX decisions directly impact daily operations, not just aesthetics.

UX design can create meaningful impact even on small-scale projects
Clear communication is critical when working with non-technical stakeholders
Platform selection is a UX decision, not just a technical one

Future Improvements

With more time, I would:

Conduct post-launch usability testing
Implement analytics to track booking behavior
Continue iterating on the booking flow based on user data

Final Thought

This project demonstrates my ability to own the full UX process, collaborate closely with stakeholders, and design thoughtful, practical solutions that serve both users and business goals.